How To Design A Website That Is Law Client Friendly
A good website design will always impact your client positively. If you are still using the old fashioned principles, you should note that you are doing yourself a lot of harm and this is not healthy for your clients. So as to meet that standard for your law clients it’s important that you consider the following principles when developing your website.
Make sure your leads are simple. These leads should be in such a way that they offer a simple guide to the client. Including name, phone number and email in the forms might be too much. By including all this most of the client will not respond in filing the fields. Zanes Law keeps its leads as simple as possible to acquire the targeted information.
One goal, one button policy. This also called attention ratio. One the goal should be included per page. By taking “sign up for free consultation” by adding more content to this button it will lose the attention. If you add more buttons and links to your initial consultation will become weaker and weaker.
Use emotions. Although many people say that law website will need a hyper-professional way of developing their website, this is not true. All the same the website should portly a given level of professionalism but should have some elements of emotions in it Compare these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The the second statement will catch the attention of the clients as compared to the first one. This is one of the tricks that Zanes Law uses to get responses from more clients.
Social evidence plays a significant role in the website. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.
So as to have your site at the top of search engine it is crucial that you optimize it. You should be very careful with the backlinks that you use. Use the links that are friendly to search engines.
Do not send clients to your home page. This the concept is ignored by many people. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. Companies such as Zanes Law have benefited from this idea.
Always make sure that your blogs are live. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. Frequently update your blogs like Zanes Law.
Last but not least avoid stock images. Always go with interesting and original photographs like the Zanes Law.